Here is a list of 10 SEO basics to optimize the SEO of your articles, with an infographic to share at the end of the article. Feel free to read the basics of SEO to complement your SEO skills.
1. The H1 tag in SEO
It must be unique within an article. It is usually linked to the title of your article where your main keyword (or key phrase) will be.
2. A good SEO title to optimize SEO
The title SEO (the one that appears on the search engines) of your article, should not exceed about 70 characters so as not to be truncated, in which case the SEO will not be optimized (if one of your keywords is in end of title).
Do not confuse with the headline heading of your article which may be longer (to avoid for ease of reading). The SEO title will have to be powerful to arouse the desire to read your article … without falling into the putaclic.
The title SEO is with the URL one of the most important points to work on to optimize the SEO of your articles. Take care of it and work on it by imagining the queries that web users enter so they can find you.
3. H2 tags for your subtitles
The H2 (or Title 2) tags will be used to highlight subtitles, chapters, or paragraphs of your articles. They are also important for optimizing the SEO of your blog articles. They must be proportional to the length of the article and contain your main and secondary keywords. Do not overdo it!
4. The meta description to optimize your positioning on Google
The meta description of your article is another very important point to optimize the SEO of your content (this is the introduction displayed under your title that appears on the search engines).
It should not exceed 156 characters to be displayed in full. It will explicitly present the content of your article, so as to quickly identify what it is dealing with.
5. Tags or labels of your articles
Tags or tags are the keywords that will be used to index your articles. Choose them well in relation to the content and avoid putting too much. Tags should not duplicate categories.
If the category of your article is linked to “Fashion and beauty” do not repeat this expression within your tags.
6. The size of an article in number of words
The size of an article is similar to 2 axes: short articles of the snacking content type and the substantive articles or reference articles. The first will be at least 300 words, the second will be 900 words or more.
Note: A long article will not guarantee you a better position on Google, it’s just an isolated factor to consider in a set.
7. The image in the picture illustrating your articles.
The image to the one illustrating your article, will be to choose in relation of its subject. It may sometimes cause more desire to read your article at the expense of its title.
Be in relation to the content or measured lag so as not to distort your content. Leave no room for interpretation in its choice, regarding the content of your article.
Choose your images based on royalty free images.
8. Optimize or compress your images for better display speed.
The optimization of images or their compression, is necessary so as not to slow down the loading time of your page. Ideally the images that will illustrate your articles should not exceed 100 kb depending on their size.
They may be larger if they are travel photos for example, but in this case, reduce them to the width of the page body of your articles. Mine is 730 pixels for example.
Then you will leave the link that will point to the original size of the image, so that when the person clicks on it, she can see it in larger size. Make sure it does not exceed 300 KB.
9. Fill in the alt tag of your images to optimize your SEO.
There are 2 main tags for the images, the alt tag and the title tag.
The alt tag is very important to optimize the referencing of your articles through your images. It should ideally include your main keyword through a few words explaining your image.
As for the title tag it “can” affect the SEO and is mainly used to display the title of the image, to identify the passage of the particular mouse.
10. Share your articles on social networks to increase your click rate.
Finally, once you have optimized your articles, share them on your social networks (Facebook, Twitter, Linkedin …) and involve your community to increase their virality.
Indirectly (or directly) sharing on social networks, will help optimize the SEO of your articles by allowing Internet users to read them.