10 SEO tips to boost SEO traffic

1. Optimize your domain name (URL)

The creation of a website begins primarily with the choice of a domain name, and it is also where the SEO begins. To give you an example, when I was looking for a name for Dans Ta Pub, I absolutely had to include the word “pub” in it. Because today, when a user types “blog ad” on Google, In Your Ad appears first.

2. Rename images with keywords

And yes, the SEO also passes through the images. If you put an image of a koala on your site called “DSC00450”, it will have very little chance to appear at the top of the search engines if the user types “koala”. Remember to spend a few seconds to rename each image before uploading to your site.

3. Formatting your texts

Make a beautiful formatting, it is not only to please your readers, but also to the search engines. Remember to use the tags <strong> to bold the key concepts of your speech. However, be careful not to overuse and highlight only important passages.

4. Work your hyperlinks

As I said in point 1, it is very important to have URLs with keywords. For each page or article on your site, you will need a hyperlink that can describe its content with keywords.

5. Pay attention to his article titles

If you intend to write articles, you will need to know that you should avoid publishing an article with a title of more than 70-80 characters maximum. Indeed, if the 80 characters are exceeded, Google will not fully integrate your title and necessarily, it will penalize you.

6. Create a search engine friendly design

why? Because yes, the design is not just there to make pretty on the web. We must also like search engines. Thus we must find a structure and language that will charm Google (the PHP is perfect). Search engines particularly like when a site is responsive and takes little time to load. It’s up to you to optimize the speed of your site so that it is as fast as possible.

Navigation is also very important in SEO. If this is the bazaar, the robots will have a hard time finding and will mis-reference your site. So be careful to create a clear navigation by ranking the categories, etc. A little trick: avoid making subcategories.

7. Call a specialized agency

SEO is unfortunately a laborious, long-term practice that is not necessarily accessible to everyone. For example, you can delegate this task to an SEO agency.

8. Use social networks

It’s true that Google+ is not the best social network out there. However, we must not forget that it belongs to Google (no joke) and that therefore, what is shared on affects the search bar. Do not forget to invest this social network and the others!

9. Be generous

We do not say it enough but we have to be generous, especially in SEO. When writing an article, do not hesitate to put a link to external content that will enrich your comments. Because on the side of Google, this link will be perceived as a justification of your knowledge.

In fact, the more relevant the links / sources you put in your articles, the more Google will understand that you know what you’re talking about. He will find your article relevant and will get you into the page rank.

10. Treat the content

With all the points we have just seen, we almost forgot the most important one. Content is the nerve of SEO’s war. If you make content rich and qualitative, Google will be the first to notice and want to put your articles in its search engine. Try to focus on quality rather than quantity,be sure  Google will reward you.


SEO (SEO optimization) goes hand in hand with getting backlinks. These are links pointing to a page on our website. This is also called netlinking, this important and mandatory phase to establish its reputation on the Internet. It’s currently one of the most important criteria in Google’s SEO.

For introduction, the more links you have to your site, the more popular you will be on the Internet, and Google uses this criterion to position you in its search results. Compared to older versions of the ranking algorithm, Google now distinguishes the referring domain and the number of links. That is to say that Google today only retains the number of domains that point to you, before taking into account the number of links in total. This is what led a few years ago a rather volatile positioning for all agencies and independent communications who signed at the bottom of all their websites “creation by a freelance graphic designer” by making a link to the home page. By this action, we generated countless links pointing to our domain but with few domains in the end. In my case, to illustrate my point, I made a merchant site for a customer who had about 3500 products. So, leaving a link at the bottom of the page I had about 4,000 links pointing to the homepage of my site, but only 1 referring domain! And Google retains above all the number of referent domains … As much to tell you that at the time of the change of algorithm, our position to all became volatile, very volatile (some competitors to me lost up to 3 pages in their positioning, and others are put back on the first page for a few days to find themselves in the final on a 5th or 6th page without understanding why … The thing to remember: a link by domain, it’s simpler like that!

There are several techniques or ways to get back links (these famous backlinks), I will try to explain the different techniques with the advantages and disadvantages, the strategy to set up or small tips as and when.



The easiest way to set up: you contact a website to ask them to make a link exchange, a partnership finally! The disadvantage is that Google sees it very well and considers this link as not being a link of quality, since there was an arrangement (even financial sometimes). The risk is also that your partner deletes his link, which will not produce a link exchange but a link coming out of your site only. In short, not very rewarding and potentially risky if everyone does not play the game.



To try to feign Google on the exchange of links, it is possible to work in 3 areas: the site has a link to B, B to C, and C to A. In this way, everyone has a incoming link and outgoing link, and Google considers that these links are of better quality than a conventional link exchange. However we do not know if tomorrow Google will penalize this technique, or consider that this practice is identical to a classic link exchange!



Another technique for getting quality links can be done by creating mini sites that are talking about the same topic and linking to your site. The main disadvantage is the time spent to win 1 link, and the other difficulty is that this site, if it does not have backlinks in turn, will have no notoriety for Google, so the link created will not offer not a lot of value added to your SEO.



You can ask a blogger to receive an article about a subject close to your field of activity, by making a link to your domain in the article. This produces content for the blog in question, which can please the blogger who has less work to produce, but also creates a link to you. The difficulty is to find a blogger who accepts that you write an article on his blog. Favor blogs that are small enough, with a low frequency of article postings, to be more likely to get the right to publish an article.



It’s the fashion of recent years: fund a blogger to write a feature article on a subject close to you and place one or more links to your domain (no matter the landing page). This represents a cost between 200 and 400 euros per article, depending on the traffic generated on the blog and the reputation of the domain / blog.



Most of the time registration is free and asks you to fill in your form yourself. Beware of duplicate content: write your own content by avoiding the copy and paste of the content of your site, otherwise Google will downgrade the page as duplicate content and give no weight (no quality or notoriety if you want) to the link created ! In addition, a directory is often very general, even too, which will produce a link often very weak in terms of link quality. If the directory in question asks for a return link, do not register, it is neither more nor less than an exchange of links.



Your profiles, pages, groups, events, (etc.) are web pages referenced by Google (not necessarily publications or tweets). This allows you to easily create links from your account to your site. The link is of average quality (the link is weak in itself but the referring domain is interesting: Having a Facebook link for example is rather appreciated by Google). Plus any registration to a social network is free and fast. In a few minutes your link is visible and clickable! In less than half a day, you can have as many backlinks as social networks: facebook (profile + page + public group for example), twitter, Google +, Youtube, Pinterest, Instagram, LinkedIn, … It goes very quickly !



A rather good technique is to register on a forum and participate in the discussions. With each message left a signature (like a signature of mail) is left, which you will have previously modified to place the link towards your site! Idem on high-demand topics (lots of comments and answers) you can create a blog post for example to refer visitors to the forum to learn about a topic through an article from home (with a traffic generation by the same occasion).



Do the work of a communication officer by flooding the main players in your sector with important information about your business (buy, job, internship, modification of your offer, new exclusive product, …). Introduce yourself to bloggers by talking about your big novelty. Hopefully, this blogger will make an article in the coming weeks if you bring him enough material !



In addition to informing bloggers of your new miracle product, why not send a product directly to them? Much less expensive than paying for a written article, offering a product against an article will make you feel like the blogger, so you’ll also benefit from its notoriety if it’s convinced by your product. But however, even a negative criticism can be helpful !



Very easy to set up, all you have to do is answer blog posts to generate the link. Most often you will be asked for a name, an email address, the address of a site and your comment. But be careful not to look too mechanical: your name should not be commercial on a blog (like “landscape Paris 12th” for example) at the risk of seeing your comment deleted before publication from the moderator of the blog. In addition, your comment must be constructive. Since this technique has been used too often for linking, many bloggers have put their links in no-follow comments (instruction to tell Google not to consider this link).



Around you, your friends, your family, your sports or cultural activities, your network must be asked for links. First try to request a link, explaining that it is very important to you, and if he asks for it, offer a link exchange in the worst case. But the goal here is to have an incoming link without feedback from you !



This is the most successful way in the long term: to offer rich content, fresh and unique, from a different angle or something that will appeal to bloggers (a poll, a contest, …). If your content is interesting (provided you also communicate on it obviously to make known to you in the blogosphere), bloggers will consult your blog and refer to it during their articles. It takes time, many years in general, to be an important and influential name in your field … But these truly natural links will pay off !



By being vigilant, you can find abandoned websites that can be bought for a pittance. With this technique you will benefit from a domain already referenced, with a notoriety acquired (more or less good) on which you can put a link to your site. Not very expensive, little time to pass for quite interesting returns !



Another solution to get a backlink is to seek to be interviewed in influential bloggers / youtubers in your field. Contact them by offering them an interview, with your availability and the topics you would like to discuss during the interview. With this technique, you will gain notoriety in addition to gaining a link to your site.



A proven technique: produce quality content on your website / blog and inform your blog network by email by offering this reference article hoping that they treat the subject by making you a link back in their blog post …

Marketing Definition: SEO, SEA, SEM and SMO

In webmarketing, the acronyms are legion and it is not the SEO that against this. Moreover, among professionals and advertisers, many mix between SEO, SEA, SEM and SMO. And yet, they are complementary assets for a common goal: referencing a website.

SEM: Search Engine Marketing

The SEM represents all webmarketing techniques to improve the SEO of its website and / or mobile application, whether social, natural or paid. It combines the 3 techniques that follow.


SEO: Search Engine Optimization

As a full part of the SEM, the SEO corresponds to the natural referencing of the website. The goal is to naturally show a website in the first results of the desired search engine, in general, Google. Google’s Search Engine Optimization is the result of an algorithm that includes hundreds of criteria. On the other hand, some stand out more than others: the relevant, optimized and regular content, links from other websites pointing to the targeted website and the optimization of the website thanks to HTML tags (Hn, alt , title, name of the images, …).

Since April 21, 2015, Google promotes, on requests made from a smartphone, websites being Responsive Web Design.

SEA: Search Engine Advertising

The SEA is better known as “paid search”. We prefer to talk about sponsored links like the service of the American giant: Google Adwords. Since March 2016, Google has removed the column of sponsored links corresponding to results 4 to 10. Today, only 3 or 4 paid results appear above the natural results (SEO).

The Google Adwords system works through cost-per-click (CPC) bids and a virtuous circle between the ad, the keyword, and the landing page.

SMO: Social Media Optimization

SMO or the optimization of social networks brings together different techniques to increase the visibility of a website on social networks and in SEO.
Of course, it starts simply by creating pages on the main social networks. Do not neglect the Google + and Youtube that belong to the Google search engine.

For SEO, the optimization of Facebook, Twitter, Google + or Pinterest tags and the addition of a sharing system on each page of its website allows better sharing of information on social networks mentioned above.
The highly shared posts will be highlighted on the social media and thus indexed more easily by the search engines. A real boost for SEO. Other techniques like blogging or forums are to watch.

In summary, SEM = SEO + SEA + SMO, that is to say, SEO is made up of 3 major families: the natural, the sponsored and the social media. Only Social Media can have an impact on SEO. On the other hand, making SEA or Google Adwords has no interest in increasing its SEO but they are very complementary to a global webmarketing strategy.

Speed Update: Google will penalize slow pages on mobile

Google announces an upcoming update of its algorithms. As of July 2018, pages whose loading time is too long will be penalized on mobile. The search engine recognizes that loading time is already used for ranking (since 2010), but only for desktop searches. Google formalizes here the importance of the loading time for the referencing on mobile, via an update entitled “Speed ​​Update”.

The impact of Google’s Speed ​​Update on SEO

Google says this update will only impact the pages that deliver the slowest experience to users. A small percentage of the query will be affected. As always, this is only a signal: if the content of a slow page is much better than the content of a faster page, the slowest page can still be displayed in front of the fastest page in Search results.

How to analyze the loading time of his site?

Google advises webmasters to use the Lighthouse and PageSpeed ​​Insights tools to analyze the loading speed of their sites. PSI now uses real-world Chrome UX report data to assess the speed of sites. If the results are not “in the green”, it is advisable to analyze finely the elements that slow down your site to not be penalized.

The 10 basics to apply to optimize the SEO of your articles

Here is a list of 10 SEO basics to optimize the SEO of your articles, with an infographic to share at the end of the article. Feel free to read the basics of SEO to complement your SEO skills.


1. The H1 tag in SEO

It must be unique within an article. It is usually linked to the title of your article where your main keyword (or key phrase) will be.

2. A good SEO title to optimize SEO

The title SEO (the one that appears on the search engines) of your article, should not exceed about 70 characters so as not to be truncated, in which case the SEO will not be optimized (if one of your keywords is in end of title).

Do not confuse with the headline heading of your article which may be longer (to avoid for ease of reading). The SEO title will have to be powerful to arouse the desire to read your article … without falling into the putaclic.

The title SEO is with the URL one of the most important points to work on to optimize the SEO of your articles. Take care of it and work on it by imagining the queries that web users enter so they can find you.

3. H2 tags for your subtitles

The H2 (or Title 2) tags will be used to highlight subtitles, chapters, or paragraphs of your articles. They are also important for optimizing the SEO of your blog articles. They must be proportional to the length of the article and contain your main and secondary keywords. Do not overdo it!

4. The meta description to optimize your positioning on Google

The meta description of your article is another very important point to optimize the SEO of your content (this is the introduction displayed under your title that appears on the search engines).

It should not exceed 156 characters to be displayed in full. It will explicitly present the content of your article, so as to quickly identify what it is dealing with.

5. Tags or labels of your articles

Tags or tags are the keywords that will be used to index your articles. Choose them well in relation to the content and avoid putting too much. Tags should not duplicate categories.

If the category of your article is linked to “Fashion and beauty” do not repeat this expression within your tags.

6. The size of an article in number of words

The size of an article is similar to 2 axes: short articles of the snacking content type and the substantive articles or reference articles. The first will be at least 300 words, the second will be 900 words or more.

Note: A long article will not guarantee you a better position on Google, it’s just an isolated factor to consider in a set.


7. The image in the picture illustrating your articles.

The image to the one illustrating your article, will be to choose in relation of its subject. It may sometimes cause more desire to read your article at the expense of its title.

Be in relation to the content or measured lag so as not to distort your content. Leave no room for interpretation in its choice, regarding the content of your article.

Choose your images based on royalty free images.

8. Optimize or compress your images for better display speed.

The optimization of images or their compression, is necessary so as not to slow down the loading time of your page. Ideally the images that will illustrate your articles should not exceed 100 kb depending on their size.

They may be larger if they are travel photos for example, but in this case, reduce them to the width of the page body of your articles. Mine is 730 pixels for example.

Then you will leave the link that will point to the original size of the image, so that when the person clicks on it, she can see it in larger size. Make sure it does not exceed 300 KB.

9. Fill in the alt tag of your images to optimize your SEO.

There are 2 main tags for the images, the alt tag and the title tag.
The alt tag is very important to optimize the referencing of your articles through your images. It should ideally include your main keyword through a few words explaining your image.

As for the title tag it “can” affect the SEO and is mainly used to display the title of the image, to identify the passage of the particular mouse.

10. Share your articles on social networks to increase your click rate.

Finally, once you have optimized your articles, share them on your social networks (Facebook, Twitter, Linkedin …) and involve your community to increase their virality.

Indirectly (or directly) sharing on social networks, will help optimize the SEO of your articles by allowing Internet users to read them.

Google RankBrain: Should you change your SEO practices?

Search engines are becoming smarter by the day, in order to adapt to the increasingly complex queries of Internet users.

Google is not left out, since a new algorithm, called RankBrain, has become, according to Google engineers, the third most important criterion for classifying search results. We tell you everything about this algorithm, and we explain how to work your SEO to take advantage of Google Rankbrain, and earn positions!


Google RankBrain, what is it exactly?

Internet users are becoming more and more used to search engines. They are also becoming more and more demanding. Google must adjust and guess, based on the request of Internet users, what is the need behind this request.

RankBrain is an algorithm that adds artificial intelligence to the heart of the Google search engine. When a user types a query in the search bar and clicks on a result, Google will learn that this result is relevant.

One of the most important consequences is that Google is now able to interpret your query and therefore understand that several different queries actually correspond to the same need.

For example, if you type a query like “Rent a room for a wedding in Lyon,” Google will be able to understand that this query has the same purpose as other similar queries, such as “Renting a wedding room to Lyon “or” Where to get married in Lyon “or even” VIP Room Lyon “.

The good news is that one of your pages can now position itself on several queries and therefore quite different keywords, as long as these different requests have the same intention.

It will however change a little your SEO habits to follow this evolution of Google.


How to optimize your site for Google RankBrain?

Some SEO practices become obsolete and even penalizing. The good news is that the new habits to be taken are in the direction of richer content and enjoyable to read for Internet users. So you will not have to ask the question: do I optimize my site for my users, or for search engines? If you follow the recommendations to position yourself on Google, the result will also be content to read for human beings!


First change: Do not write more pages on very close keywords

Before Google began to become “smart,” SEOs had to create multiple pages, each on a very specific declination of a keyword. For example, one holiday camp site devoted one page to the keyword “horse holiday colonies”, another to “pony holiday camp”, as well as a page for “child riding holiday”.

This practice is no longer necessary and is even penalizing. Instead, create a single page with rich content on the theme of equestrian vacation. We can retain the idea a page = a theme.

This does not mean that we can be satisfied with a site with few pages! One of the most common problems we encounter with our users is the lack of pages on their site. To be appreciated by Google, a site must have many pages. The only difference is that these pages are now dealing with a theme and will be able to position themselves on several close keywords.


Second change: Using secondary keywords in H2 is no longer a good practice

A good SEO practice was to use the main keyword in the H1 tag of your page (its title) and the secondary keywords in H2 tags (paragraph titles).

Now that Google identifies better than synonyms have the same meaning, inserting the same keyword in the H2 exposes you to be a “spammer” in the eyes of Google. So write H2 “natural” that is to say choose your titles of paragraphs according to the content of the paragraph. A bit like school

Secondary keywords can be used in the content, if the sentence is appropriate, but it is not an obligation. The rule of placing the main keyword in the H1 tag remains in effect!


Third change: Using a rich lexical field and in the right topic is paramount

Even though Google has become smarter, it has its limits! A human being is able to understand a text in a very subtle way, even if this text is quite implicit. This is not the case for Google! The search engine will need clues to understand the meaning of a text, and these clues are provided by the vocabulary used.

Let’s take an example. If I tell you the following sentence: “I am a four-legged animal, grazing grass, and used by man to move from one place to another.”

You understand that it is a horse, even if it is not named, and the vocabulary is not really specific to the horse. Because you are a human being, and therefore able to understand this type of subtlety.

On the other hand, if you enter this sentence in the Google search bar and look at the results in Google Image, you realize that our favorite search engine is not such a good detective!

Landing page: the best tool to attract and convert your customers

Do you want to increase both the traffic on your site and your number of customers? This guide is there for that! Whether you are a startup, auto entrepreneur, freelance, an SME, a large company, whether you have an e-commerce or a showcase site, the landing pages will allow you to increase your turnover.

The only investment needed? A little time to read this guide and create new pages on your site.

This guide is written to be accessible to all, even if you have no training in marketing! If you have no knowledge of SEO, feel free to browse our SEO guide.

Definition of a landing page

Landing pages, or “landing pages” in French, are pages of your website that meet two criteria:

1. They are an entry point to your site
They are made so that the Internet users arrive directly on it from different sources external to your site. What are these different sources?

  • SEO: A user searches on Google, and among the results presented is your landing page that answers exactly to his question.
  • Advertising: You advertise on Facebook or Google Adword for example. When people click on this ad, you send it to a page on your site specifically designed for it, instead of sending it to your site’s homepage.
  • Emailing: Do you have a special offer to offer to your contacts? Send them an email with a link that leads to a web page specifically designed for this offer.

Why the homepage of your site is not as important as you can imagine

Often, we feel that the homepage of our site is the most important. We tend to think of a website as a house, with a front door through which one enters before accessing the other rooms.

In reality, users come to your site from all pages of your site. And that’s good !

For example, if you are selling holiday vacations, you probably have a general home page that explains that you are a travel agent. You then have different pages that present the different categories of travel that you offer: trips to Iceland, Morocco or Spain.

Imagine a user typing on Google “Travel to Iceland”, and your page on travel to Iceland topped the results. The user will then arrive on your page about Iceland, which answers directly to his question. It will be much more tempted to buy your trip than if it had arrived on your homepage, more general and that does not really answer his question.

This example illustrates the importance of having multiple points of entry to your site, each time with a page that meets a specific need of your customers.


2. They are optimized for conversion

What does convert mean? Convert means a visitor to your site becomes a prospect (potential customer), or even a customer! For this, the visitor must perform a precise action, which depends on your type of activity.

If you are a craftsman for example, you want your visitor to call you by phone or ask for a quote through a contact form. If you have an e-commerce, your goal is for the visitor to put products in his virtual basket and then pay them. Your goal may also be to retrieve the visitor’s email address in order to then send him offers and information about your products or services.

It is therefore necessary that each of your landing pages, in addition to meeting the need of your user by giving him specific information on the subject that interests him, allows him to easily perform one of these actions.

How to do this ? Several possibilities are available to you according to the type of action:

  • Insert a form on your page: forms are your best ally in the conversion. This form can be used to subscribe to a newsletter, to request a quote, to register for your service, to ask to be called back … In short, there are as many forms as usages!
  • Insert your telephone number or any other way of contacting you in a very obvious way: if your goal is that the Net surfers get in contact with you, facilitate their task! Putting your contact information prominently on all your landing pages will increase your conversion rate. Indeed, if your user has to click on the contact page to get this information, you will lose a lot of potential customers in the process. Indeed, we are all a little lazy on the internet: each additional action to be done increases the risk that your visitor closes his browser and never contacts you.
  • If you have an e-commerce: put the products related to the theme of the page directly on your landing page. It’s about making the purchase as easy and fast as possible!

Improve your SEO thanks to landing pages

Natural referencing is the best source of traffic for your website, be it an e-commerce or a showcase site, for several reasons:

  • Natural referencing requires you to invest time, not money. Indeed, you will need a little work and therefore time to be well referenced on expressions related to your activity. On the other hand, unlike online advertising, you will not need to pay for every person who comes to your site. There are more software, such as faster-seo.com , that allow you to work your SEO yourself, without going through an SEO agency, much more expensive.
  • Natural referencing brings you visitors in the long run. Indeed, once you are on the first page of Google for keywords, very little work is needed to maintain this position. Each of the keywords for which you are placed on Google will therefore bring you traffic and potential customers for a very long time.
  • People are more confident about Google search results than paid ads. Indeed, studies show that 70% of people never customer on paid results (Adwords).

Of course, multiplying the sources of traffic is a good strategy, and a good web marketing campaign can rely on both SEO, pay and social networks. Nevertheless, working on your SEO is essential to the success of your site.

Landing pages and navigation on your site

One of the most common mistakes when working on SEO is to think that all pages should be accessible from the site’s menu.

We have seen previously that a well referenced site requires to create an average of forty pages that serve as an entry point from Google. Adding all these pages to the site’s menu will penalize its ergonomics. The solution is to keep in the menu only the pages necessary for a good navigation on your site. All other pages, which are only entrance doors, may not be in the menu.

These pages can be accessible from your site map, or from a link located in the footer of your site (bottom of page). It is therefore quite possible to have a nice site and optimized for SEO!

Convert your visitors to customers with landing pages

If the landing pages are used to bring traffic to your site, they also aim to “convert” your visitors, either to get them to do a concrete action that will change into customers or potential customers.

It is therefore necessary that your landing pages integrate all what one calls a “call to action”. The call to action (also called CTA) is an element of your web page, very visible, which will encourage your user to perform an action.

The landing page, an indispensable tool of web marketing

Whatever your activity, or your type of website (e commerce or site showcase), the landing page meets your two main needs: to be found and convert the visitors of your page to prospects or customers. Very simple to implement, the creation of landing page will allow you to boost your activity.