The creation of a website begins primarily with the choice of a domain name, and it is also where the SEO begins. To give you an example, when I was looking for a name for Dans Ta Pub, I absolutely had to include the word "pub" in it. Because today, when a user types "blog ad" on Google, In Your Ad appears first.
And yes, the SEO also passes through the images. If you put an image of a koala on your site called "DSC00450", it will have very little chance to appear at the top of the search engines if the user types "koala". Remember to spend a few seconds to rename each image before uploading to your site.
Make a beautiful formatting, it is not only to please your readers, but also to the search engines. Remember to use the tags <strong> to bold the key concepts of your speech. However, be careful not to overuse and highlight only important passages.
As I said in point 1, it is very important to have URLs with keywords. For each page or article on your site, you will need a hyperlink that can describe its content with keywords.
If you intend to write articles, you will need to know that you should avoid publishing an article with a title of more than 70-80 characters maximum. Indeed, if the 80 characters are exceeded, Google will not fully integrate your title and necessarily, it will penalize you.
why? Because yes, the design is not just there to make pretty on the web. We must also like search engines. Thus we must find a structure and language that will charm Google (the PHP is perfect). Search engines particularly like when a site is responsive and takes little time to load. It's up to you to optimize the speed of your site so that it is as fast as possible.
Navigation is also very important in SEO. If this is the bazaar, the robots will have a hard time finding and will mis-reference your site. So be careful to create a clear navigation by ranking the categories, etc. A little trick: avoid making subcategories.
SEO is unfortunately a laborious, long-term practice that is not necessarily accessible to everyone. For example, you can delegate this task to an SEO agency.
It's true that Google+ is not the best social network out there. However, we must not forget that it belongs to Google (no joke) and that therefore, what is shared on affects the search bar. Do not forget to invest this social network and the others!
We do not say it enough but we have to be generous, especially in SEO. When writing an article, do not hesitate to put a link to external content that will enrich your comments. Because on the side of Google, this link will be perceived as a justification of your knowledge.
In fact, the more relevant the links / sources you put in your articles, the more Google will understand that you know what you're talking about. He will find your article relevant and will get you into the page rank.
With all the points we have just seen, we almost forgot the most important one. Content is the nerve of SEO's war. If you make content rich and qualitative, Google will be the first to notice and want to put your articles in its search engine. Try to focus on quality rather than quantity,be sure Google will reward you.