SEO (SEO optimization) goes hand in hand with getting backlinks. These are links pointing to a page on our website. This is also called netlinking, this important and mandatory phase to establish its reputation on the Internet. It’s currently one of the most important criteria in Google’s SEO.
For introduction, the more links you have to your site, the more popular you will be on the Internet, and Google uses this criterion to position you in its search results. Compared to older versions of the ranking algorithm, Google now distinguishes the referring domain and the number of links. That is to say that Google today only retains the number of domains that point to you, before taking into account the number of links in total. This is what led a few years ago a rather volatile positioning for all agencies and independent communications who signed at the bottom of all their websites “creation by a freelance graphic designer” by making a link to the home page. By this action, we generated countless links pointing to our domain but with few domains in the end. In my case, to illustrate my point, I made a merchant site for a customer who had about 3500 products. So, leaving a link at the bottom of the page I had about 4,000 links pointing to the homepage of my site, but only 1 referring domain! And Google retains above all the number of referent domains … As much to tell you that at the time of the change of algorithm, our position to all became volatile, very volatile (some competitors to me lost up to 3 pages in their positioning, and others are put back on the first page for a few days to find themselves in the final on a 5th or 6th page without understanding why … The thing to remember: a link by domain, it’s simpler like that!
There are several techniques or ways to get back links (these famous backlinks), I will try to explain the different techniques with the advantages and disadvantages, the strategy to set up or small tips as and when.
1. EXCHANGE OF LINKS
The easiest way to set up: you contact a website to ask them to make a link exchange, a partnership finally! The disadvantage is that Google sees it very well and considers this link as not being a link of quality, since there was an arrangement (even financial sometimes). The risk is also that your partner deletes his link, which will not produce a link exchange but a link coming out of your site only. In short, not very rewarding and potentially risky if everyone does not play the game.
2. EXCHANGE OF LINKS, BUT BETWEEN 3 SITES OR MORE.
To try to feign Google on the exchange of links, it is possible to work in 3 areas: the site has a link to B, B to C, and C to A. In this way, everyone has a incoming link and outgoing link, and Google considers that these links are of better quality than a conventional link exchange. However we do not know if tomorrow Google will penalize this technique, or consider that this practice is identical to a classic link exchange!
3. THE CREATION OF MINI-SITES
Another technique for getting quality links can be done by creating mini sites that are talking about the same topic and linking to your site. The main disadvantage is the time spent to win 1 link, and the other difficulty is that this site, if it does not have backlinks in turn, will have no notoriety for Google, so the link created will not offer not a lot of value added to your SEO.
4. DRAFTING ARTICLES ON BLOG PLATFORMS
You can ask a blogger to receive an article about a subject close to your field of activity, by making a link to your domain in the article. This produces content for the blog in question, which can please the blogger who has less work to produce, but also creates a link to you. The difficulty is to find a blogger who accepts that you write an article on his blog. Favor blogs that are small enough, with a low frequency of article postings, to be more likely to get the right to publish an article.
5. DRAFTING PAID ARTICLES
It’s the fashion of recent years: fund a blogger to write a feature article on a subject close to you and place one or more links to your domain (no matter the landing page). This represents a cost between 200 and 400 euros per article, depending on the traffic generated on the blog and the reputation of the domain / blog.
6. REGISTRATION TO DIRECTORIES
Most of the time registration is free and asks you to fill in your form yourself. Beware of duplicate content: write your own content by avoiding the copy and paste of the content of your site, otherwise Google will downgrade the page as duplicate content and give no weight (no quality or notoriety if you want) to the link created ! In addition, a directory is often very general, even too, which will produce a link often very weak in terms of link quality. If the directory in question asks for a return link, do not register, it is neither more nor less than an exchange of links.
7. SOCIAL NETWORKS
Your profiles, pages, groups, events, (etc.) are web pages referenced by Google (not necessarily publications or tweets). This allows you to easily create links from your account to your site. The link is of average quality (the link is weak in itself but the referring domain is interesting: Having a Facebook link for example is rather appreciated by Google). Plus any registration to a social network is free and fast. In a few minutes your link is visible and clickable! In less than half a day, you can have as many backlinks as social networks: facebook (profile + page + public group for example), twitter, Google +, Youtube, Pinterest, Instagram, LinkedIn, … It goes very quickly !
8. THE FORUMS
A rather good technique is to register on a forum and participate in the discussions. With each message left a signature (like a signature of mail) is left, which you will have previously modified to place the link towards your site! Idem on high-demand topics (lots of comments and answers) you can create a blog post for example to refer visitors to the forum to learn about a topic through an article from home (with a traffic generation by the same occasion).
9. ANNOUNCE YOUR OFFERS / PRODUCTS TO THE INFLUENCES OF YOUR FIELD OF ACTIVITY
Do the work of a communication officer by flooding the main players in your sector with important information about your business (buy, job, internship, modification of your offer, new exclusive product, …). Introduce yourself to bloggers by talking about your big novelty. Hopefully, this blogger will make an article in the coming weeks if you bring him enough material !
10. TRANSFORM BLOGGERS AS TESTERS
In addition to informing bloggers of your new miracle product, why not send a product directly to them? Much less expensive than paying for a written article, offering a product against an article will make you feel like the blogger, so you’ll also benefit from its notoriety if it’s convinced by your product. But however, even a negative criticism can be helpful !
11. THE COMMENTS OF BLOGS
Very easy to set up, all you have to do is answer blog posts to generate the link. Most often you will be asked for a name, an email address, the address of a site and your comment. But be careful not to look too mechanical: your name should not be commercial on a blog (like “landscape Paris 12th” for example) at the risk of seeing your comment deleted before publication from the moderator of the blog. In addition, your comment must be constructive. Since this technique has been used too often for linking, many bloggers have put their links in no-follow comments (instruction to tell Google not to consider this link).
12. USE YOUR REAL NETWORK
Around you, your friends, your family, your sports or cultural activities, your network must be asked for links. First try to request a link, explaining that it is very important to you, and if he asks for it, offer a link exchange in the worst case. But the goal here is to have an incoming link without feedback from you !
13. SUBMIT INTERESTING CONTENT
This is the most successful way in the long term: to offer rich content, fresh and unique, from a different angle or something that will appeal to bloggers (a poll, a contest, …). If your content is interesting (provided you also communicate on it obviously to make known to you in the blogosphere), bloggers will consult your blog and refer to it during their articles. It takes time, many years in general, to be an important and influential name in your field … But these truly natural links will pay off !
14. BUY EXPIRED DOMAIN NAMES
By being vigilant, you can find abandoned websites that can be bought for a pittance. With this technique you will benefit from a domain already referenced, with a notoriety acquired (more or less good) on which you can put a link to your site. Not very expensive, little time to pass for quite interesting returns !
15. DO YOU INTERVIEW
Another solution to get a backlink is to seek to be interviewed in influential bloggers / youtubers in your field. Contact them by offering them an interview, with your availability and the topics you would like to discuss during the interview. With this technique, you will gain notoriety in addition to gaining a link to your site.
16. CREATE A NETWORK OF BLOGGERS FOR MAIL SOLICITATION
A proven technique: produce quality content on your website / blog and inform your blog network by email by offering this reference article hoping that they treat the subject by making you a link back in their blog post …